I was asked yesterday if I would exhibit in Brecon next year. Whilst we have reduced our exhibitions greatly over the last 2 years I agreed as it was an old friend and it is also raising money for a military charity. I will let you know the details nearer the time.
The painting above is of Brecon Cathedral is sold and was done when I used to exhibit there regularly.
In my previous employment I had many responsibilities and was trained in just about everything from Health and Safety, Project Management to Marketing as well as most policing functions. I went to various companies to learn marketting from them including British Airways. I digress a bit but I was thinking about how Alex and I had marketed my work over the last 14 years or so. It had either worked very well or we had been incredibly lucky.
Then I thought about the trigger words that worked for Alex:
Maybe: "Organic", "Superfood","Sale", "Shoes".
Yes if she ever saw a label saying "Sale Organic Supefood Shoes" They would be sold before they could be tried on.
For me not so easy maybe:"Real Ale", "Rugby", "Turner" ?
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